EA Buys Playfish

From Techcrunch today:

Electronic Arts closed it’s anticipated acquisition of social gaming startup Playfish for $275 million in cash. An additional $25 million in stock will be set aside for retaining the top talent at the startup, and another $100 million in earnouts are part of the deal as well if the business hits certain milestones. So the total value of the deal could amount to as much as $400 million when all is said and done.

Wow. $400M is a lot of money. Social games are clearly the hot ticket right now, so it makes sense for EA to jump in, but one has to wonder if that's money well spent.

The stock & earnout will retain the people for some time, which is I'm sure a big part of why they acquired the company.

Still, the titles are cheaper to develop, and there doesn't (as of yet) seem to be the same IP loyalty that there is in hardcore games (are there Farmville fanboys out there dissing Mafia Wars?).

Time will tell if it was a good call, but it certain does seem rash, especially with all of the kerfuffle around questionable sources of social game revenues. (Interesting meta-level piece on the same issue here)

Book Review: Seize the Daylight

Seize the Daylight is a history of daylight saving time.

I'm sure most don't at first think that sounds like a particularly entertaining story, it's actually quite interesting. At one level, it's a story about an idea that one guy spent his whole life evangelizing a simple but crazy idea, at first to ridicule, then to mixed reception, and then, after his death, to acceptance.

While others, including Ben Franklin, had the idea and proposed it in various forums, it was one man, William Willett, who spent the better part of his life trying to convince society we could be more productive and efficient by getting our collective ass in gear by sunrise.

Roughly a hundred years later, a billion people follow his guidance. Along the way though, curious things happened over the course of a couple world wars, an energy crisis, and a modernization of global commerce that necesitated everyone getting in sync.

David Prerau takes what otherwise would be a boring subject about legislation and debate between competing interests, and colors it with a ton of colorful bits of history about poorly timed train crashes, terrorist bomb plots gone awry (you know those clocks you see in the movies ticking to a certain detonation time - may want to note whose clock those were set to!), etc. Hard to imagine that only a generation or two ago there was a time where different states, cities and suburbs each observed different DST policies and dates, resulting in chaos.

Anyhow, if you enjoy the history of systems, technology, and of putting big ideas into practice, you may enjoy Seize the Daylight.

Indie Pop

I've often found that some of the best lessons in marketing are those involving commodity products. No difference between Coke and Pepsi, so the marketing better get creative, right?

Well here's a great video about the Soda Pop Stop, an indie grocer that has carved out a niche for himself by combing the world for quality product, catering to only those customers that care for such, and telling Pepsi to pound sand. I love how passionate he is about his customers and his products. Awesome.

I really hope this guy has kids and/or nephews. What a great role model he'd be while sating a kid's sweet tooth.

Playstructure project

Well, it's November, and I've almost wrapped up the 'summer project' play structure. It was a sunny day yesterday so I snapped a couple pics.

An off-the-shelf structure wouldn't work because we were building on an incline and over a retaining wall, so we decided to do something custom. As usual, this led to my getting a bit carried away.

Original rough concept in Sketchup:


Same, with rough orientation in situ:


Final product (still need a few pieces of trim, a pirate flag for the mast, etc):


From the downhill side (still needs a few pieces of 'hull' planking), showing slide and climbing wall:

I'll post some more pics after getting the last bits of trim done (hopefully this year!!)

It's not the size of your installed base, it's how you use it

This was an interesting graph up on Joystiq, contrasting the growth of installed base between platforms.

While interesting, it's not exactly intellectually honest. For one, the iphone saw a lot of hardware refresh with the same customers upgrading to the 3G/3GS,so some of those are repeat users. Yes, it's still units sold, but for purposes of installed-base discussion, this is relevant.

For another thing, if you are going to talk "consumer tech", then you need to look at other cell phones, DVD players, etc. If you are looking at game platforms, then include the gameboy, the Windows PC. etc. Not sure any of these numbers would beat that curve, but it's worth including (though this example shows that the GBA beat the Wii's growth curve in its first 10 quarters. hmm...). Finally, the attach rate and SW ARPU would also be apple to oranges.

Still, even with all these caveats, it's an interesting chart to consider.

Hot game development studio

Not as in their title roadmap. As in HAWT.

Just saw this pic of Kojima up on Kotaku. Since when do game studios look like giant pop band ensembles? Where's my shiny silver suit!?