Monday, November 8, 2010

Book Review: Intrapreneurship in Action

This was one of a number of books I referenced in a talk I gave at the IGDA Leadership Forum last week.

The author, Gifford Pinchot , was the one who initially coined the "intrapreneurship" term back in the late seventies in an earlier work. Intrapreneuring in Action is a pretty good book on the subject, though I much preferred Ten Rules for Strategic Innovators.

The book breaks down both requirements for successful intrapreneuring, as well as methods for leaders to build more entrepreneurial culture within their organizations. In both of these the book can be a very fast read as his approach is very structured, to the point of section headers basically containing the core idea most of the time. I found that only some pieces benefitted me if I read through them in depth.

Where I found it falls a little short is that the real-world cases cited are extremely non-specific. Unlike Ten Rules, it doesn't name names. Not that I doubt the cases are real, but they jump off the page far less and aren't as easy to understand without the very specific context of real company and product names.

This negative aside, it's still a good read and has a good structured approach to either taking on an intrapreneurial initiative or shaping your company to being more ready for such initiatives.

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