Friday, May 28, 2010

Can Gucci teach game devs about innovation?

Really good talk by Johanna Blakely on innovation, remix, and the lack of copyright in the fashion industry. Punchline is that the industry can't use copyright to protect innovators, and yet, they innovate. Lots to think about here. Great talk.



5 comments:

garlicbug said...

This is an amazing video, thank you!

Radu Prisacaru - UK Internet Marketer said...

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Anonymous said...

"A knock off is made of cheaper materials" - What a load of shit. Anyone that has ever been to China knows that our products are provided at a 400%+ markup. Try again idiot.

kim said...

@anonymous: Well, maybe that should say "can be made of...". The knockof could be 800% mark-up.

Agreed the markup on some of these things is ourageous, but then the knock-off has *zero* incentive to produce at the same quality. Anyone who's seen a knock-off Rolex knows this is true.

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