Friday, November 6, 2009

Indie Pop

I've often found that some of the best lessons in marketing are those involving commodity products. No difference between Coke and Pepsi, so the marketing better get creative, right?

Well here's a great video about the Soda Pop Stop, an indie grocer that has carved out a niche for himself by combing the world for quality product, catering to only those customers that care for such, and telling Pepsi to pound sand. I love how passionate he is about his customers and his products. Awesome.

I really hope this guy has kids and/or nephews. What a great role model he'd be while sating a kid's sweet tooth.


David said...

I love this video; thanks for sharing it dude. :-)

BTW, I've had cucumber soda. Not the variety he mentioned but another bottled locally here in Seattle. It's fantastic.

Patrick said...

Freedom is the most beautiful thing in the world.

Kim when are you going to join the cool kids, quit your job and start your own company? :D