Monday, March 24, 2008

Promotion, or new distribution channel?

A few people (eg Raph) have pointed to Target's 'promotion' of some indie games by selling them bundled with t-shirts.

It's a cool idea, but I'm not sure I'd view this as only a promotion. Seems like its a viable distribution channel. The target promotion seems to just be the first instantiation of just that, as seen on the EGP Apparel here. No different than the toy-with-virtual-world examples I've been ranting about for some time. i.e. Buy a physical product that includes a game in it's 'feature set'.

It moves the transaction to the well-understood retail model, it helps combat piracy (pirates don't get the shirt, don't get to 'make the statement'/exhibit their gamer cred), and there's likely still a healthy margin for the developer.

[Back of the envelope on that last point: $12 SRP. Assume 30 points for target, and that since it's one retailer, that its done direct with their buyer, so $8.50 to EGP. Let's assume $1.50 for shipping and other middlemen/administrivia, we're down to $7.00. Maybe $3.00 for the shirt (bulk t's can be had for under $2, so I'm assuming this is reasonable with the print added) and $1.00 for the game CD and insert. Another $2.00 for EGP Apparel and you are down to $1/unit for the developer. Actually a reasonable amount, as I've seen retail games distributed for comparable prices if the bundle unit commit is high enough.]

5 comments:

Cara menyembuhkan asam urat said...

thank you very useful information admin, and pardon me permission to share articles here may help :

Cara mengurangi mata mines
Cara menghilangkan lemak di perut
Suplemen pelangsing badan paling manjur
Cara menyembuhkan mata perih akibat komputer
Obat pendarahan retina
Cara menghilangkan lemak berlebih
Cara mengatasi badan yang kelebihan lemak

Fikri Ferdiansyah said...

Thank you very much because you have shared many things through this article that you write this
I am very happy, because with this article, I find it easier to find interesting information about this

Obat Benjolan Di Ketiak Herbal Obat Benjolan Di Vagina Obat Benjolan Di Selangkangan Penyebab Sering Buang Air Kecil Cara Menghilangkan Budug Benjolan Di Payudara Obat Herbal Kaligata Cara Menghilangkan Benjolan Di Vagina Obat Infeksi Lambung Cara Mengobati Infeksi Jamur Pada Miss V dan Area Selangkangan

Inma Maulana said...

If you have a history of illness that is difficult to recover, maybe our next article will help you to recover

Obat Luka Diabetes
Pengobatan Alami Untuk Penyakit Kulit
Pengobatan Alami Untuk Penyakit Ginjal
Biaya Operasi Untuk Pengangkatan Tumor
Obat Tipes Alami
Obat Radang Lambung

Alea Anata said...

thank you very useful information admin, and pardon me permission to share articles here may help :

Tips melangsingkan badan setelah melahirkan
Cara menurunkan berat badan tanpa sedot lemak
Cara mendapatkan tubuh langsing ideal
Cara ampuh menguruskan badan
Cara mengecilkan badan yang lebar
Cara mengencangkan paha yang kendur
Obat pelangsing paling manjur

Lutfi Kurniawan said...

Thank you, for getting something new and saluting the originality of this story, hopefully useful, so that life is more useful and useful for others

Cara Mengobati Cacar Air Agar Cepat Kering Dan Sembuh Tanpa Bekas
Cara Mengatasi Nyeri Ulu Hati Dan Perut Kembung Yang Terbukti Ampuh
Obat Gatal Pada Kemaluan Yang Terbukti Ampuh Dan Efektif
Cara Menurunkan Kolesterol Tinggi