Friday, November 30, 2007

Six Lessons for Change

Guy Kawasaki has a great post up about Kiva. Kiva is one of a number of micro-lending sites that have popped up on the Internet over the past year or two. The idea is to connect people that have a small amount to lend with those that have a need to borrow a small amount. Most are focused on letting people invest in people rather than more abstract financial instruments (which of course are all investing in people at some level, but less tangibly).

The difference with Kiva is that its more of a philanthropic effort, with the microloans going to people starting small businesses in poorer regions, in order to become self sufficient. I'm going to be putting some money into Kiva in the near future.

Anyhow, Guy has a list of 'six lesson for change' that Kiva told him, and I'd say that they apply to any corporation - and to any product development and roll-out. The short version is below. For the long version, go to the link above.

  1. Create Meaningful Partnerships.
  2. Catalyze and Support Evangelism
  3. Find a Business Model
  4. Bank on Unproven People
  5. Focus on Free Marketing
  6. Ignore the Naysayers.

Good lessons for those trying to shake up the game industry, I'd say!

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