Tuesday, October 30, 2007

More on the mainstreaming of games

If this isn't a great example of mainstream of games, then I don't know what is.

From the description on youtube:

Blizzard has teamed up with iCoke, Coca-Cola's name-brand presence in China to create a joint World of Warcraft and Coca-Cola televised commercial, featuring Chinese pop sensation SHE...

1 comment:

Patrick said...

Its interesting, the commercial seems to imply that the sense of empowerment that World Of Warcraft can provide, particularly coupled with the sugar-high of Coke, will free you from the demands of the moneyed world, while you're paying for the coke and WoW 'scrip.

Can't hurt I guess.