This is a pic I snapped in their coffee shop while waiting for my Super Mega Huge coffee after my workout this morning (technically, *during* since lifting Super Mega Huge coffee is part of the workout)
Anyhow, their price list is displayed on two large LCD screens. They are coming down in price, but at the time these were put up, I'm guessing they were a few thousand each.
They are being used as expensive light-boxes, since the text never changes. Meanwhile, 20 feet away is a huge rack of brochures the club tries hard to upsell it's members on a variety of services (tennis lessons, personal trainer, birthday party for the kids, they even do botox injections).
No one is reading the brochures. Everyone is standing for 3-5 minutes waiting for their coffee. The screens are capable of a streaming feed, but just sit static.
Anyone else see the problem here?