Sunday, December 4, 2005

On the 360 marketing campaign

Many have griped about it. Of course, armchair quarterbacking and 20/20 hindsight are both easy, and in combination they are extra strong.

John Porcaro on Xbox's marketing team (don't know him, just got pointed to his blog) pointed out some of the difficulties and thoughts that go into such a campaign and why it ended up where/how it did. Good read.


I agree 100%!

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